Monthly Archives: December 2011

Class 14: Hollywood’s Second Century

In today’s class, we surveyed some of the ways that Hollywood produces, markets, and exhibits films at the beginning of the 21st century. The methods include heavy focus on research, packaging of stars, heavy marketing, and innovations in exhibition. We … Continue reading

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Class 13: Independent Hollywood

In today’s class, we covered some of the changes to exhibition that emerged in the 1960s and 1970s, particularly those which disrupted the old models of theatrical exhibition and even television distribution.┬áThose changes made possible for certain filmmakers to work … Continue reading

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