Tag Archives: conglomerate

Class 14: Hollywood’s Second Century

In today’s class, we surveyed some of the ways that Hollywood produces, markets, and exhibits films at the beginning of the 21st century. The methods include heavy focus on research, packaging of stars, heavy marketing, and innovations in exhibition. We … Continue reading

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Class 12: Lew Wasserman, MCA, and the New Media Conglomerate

In today’s class, we surveyed some of the contributions Lew Wasserman made between the 1940s and 1980s to the┬áHollywood system. With the fall of the studio system, the role of the movie mogul had become all but irrelevant. Wasserman as … Continue reading

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